1. the concept of enterprise: virtue, sincerity and love.
2. business philosophy: sincere business, service based.
3. enterprise spirit: unity, endeavor, pragmatic and efficient.
4. longpass style: dedication, vigorous and resolute
5.: in the concept of survival into the crisis
6. market concept: only weak thought, no market weakness. 7. person concept: merit
8. service concept: water boat can capsize. 9. people: benevolence, righteousness, reason, wisdom, and faith.
10. principles of management: merciless management, relationship between colleagues.
11. business goals: to build a hundred years long, a pioneer in logistics.